About the Committee

The AmCham Oman Tourism Committee, launched in February 2024, is dedicated to fostering collaboration, sharing knowledge, and advocating for progress in Oman’s growing tourism sector. As part of our commitment to promoting Oman as a premier destination, the committee serves as a platform for networking, information sharing, and impactful discussions among key stakeholders in the industry.

The committee is proudly chaired by Samir Messaoudi, General Manager of JW Marriott Muscat, whose leadership and experience drive meaningful initiatives and connections within the tourism sector.

Goals

Facilitate Networking Connect professionals, businesses, and policymakers within the tourism sector to foster collaborations and opportunities.	Share Key Information Provide members with insights on market trends, regulatory updates, and best practices.
Provide Feedback to the Right Stakeholders Collaborate with government and private sector tourism sector leaders to identify challenges and opportunities, ensuring that the tourism sector’s voice is heard in policy discussions.	Enhance Summer Tourism in Oman Develop innovative strategies to make Oman a more attractive destination during the summer months.
Attract U.S. Travelers Leverage the U.S.–Oman Free Trade Agreement and AmCham Oman’s network to promote Oman as a premier destination for American travelers.	Promote Sustainability Support initiatives that drive sustainable and responsible tourism practices.

Key Activities and Achievements

Since its launch in February 2024, the Tourism Committee has been actively engaging stakeholders and fostering collaboration through:

Launch event in February 2024	A Kick-Start the Season meetup featuring key insights and discussions
Bi-monthly committee meetings to share updates, align goals, and drive progress in the tourism sector	Information sharing sessions with the CEOs of Visit Oman and Oman Air
Providing a platform for building connections between industry leaders, policymakers, and businesses	Smaller meetings with the MoHT and other stakeholders to discuss the Summer in Muscat Initiative and ways to support the work being done via collaboration

These efforts have set a strong foundation for continued growth and collaboration within Oman’s vibrant tourism sector.

Get Involved

We invite members of AmCham Oman to join the Tourism Committee and actively participate in shaping the future of Oman’s tourism industry. Together, we can build a strong, sustainable, and thriving sector that showcases Oman’s incredible potential to the world.

For more information, contact us at: info@amcham.om.